To be or not to be in social media: How brand loyalty is affected by social media?
To be or not to be in social media: How brand loyalty is affected by social media?
M. Laroche,Mohammad Reza Habibi,M. Richard
2013 · DOI: 10.1016/j.ijinfomgt.2012.07.003
International Journal of Information Management · 253 Zitierungen