The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
Colleen P. Kirk,Julian Givi
2025 · DOI: 10.1016/j.jbusres.2024.114984
Journal of business research · 42 Zitierungen