Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
Oihab Allal-Chérif,Rosa Puertas,Patricia Carracedo
2024 · DOI: 10.1016/j.techfore.2023.123113
Technological forecasting & social change · 87 Zitierungen