Digital Business Strategy: Toward a Next Generation of Insights
Digital Business Strategy: Toward a Next Generation of Insights
A. Bharadwaj,O. E. Sawy,P. Pavlou,N. Venkatraman
2013 · DOI: 10.25300/MISQ/2013/37:2.3
3,273 Zitierungen
TLDR
The time is right to rethink the role of IT strategy, from that of a functional-level strategy--aligned but essentially always subordinate to business strategy--to one that reflects a fusion between IT strategy and business strategy, herein termed digital business strategy.